Performance of Asnaf Micro-Entrepreneurs Through Values of Business Digitalization: An Empirical Measurement

This study aimed to develop a conceptual model by identifying the pattern of development performance Asnaf Micro-Entrepreneurs (AME) through values business digitalization as its factors. The aims fill research gap providing insights into challenges and opportunities faced AME in adopting digital technologies impact such adoption on their businesses, also filled businesses. followed standard PLS-SEM approach, with data collection, analysis, results interpretation being conducted sequential manner. provide factors affecting ASNAF micro-preneurs, relationship between performance. collected is evaluated modeling partial squared structural equations (PLS-SEM). A total 155 respondents designated population area out questionnaire, then filtered form was analyzed, were stated statistical reporting. uses two-stage approach which identify reliability validity that has been encoded. sampling strength value G-power application ?=0.05 confidence interval (1-?) 0.8, minimum sum n= 85. There are four technological Measured this highlighted past literature compatibility, cost-effectiveness, trust, interactivity. shows all elements technology have different influences asnaf entrepreneurs. highlight findings trust does not significant It support previous studies compatibility. can explain compatibility may be key drivers for particular group AME. However, it's important note just one further needed validate these findings. While cost-effective interactivity influence. because both operating costs well market entrepreneurs positive influence Further explore why Possible include specific context AME, nature used, level already established customers. Additionally, future investigate potential other